JDMcountertops
JDM Countertops needed a cleaner, more cohesive public-facing website to showcase materials and slabs while improving mobile usability and search visibility.
The site already had strong visual assets, but the structure and flow didn’t reflect the quality of the work.
The Problem
Inconsistent visual hierarchy
Sections that didn’t flow clearly on mobile
Navigation that made browsing slabs harder than necessary
SEO fundamentals not fully aligned with search intent
Because the site served as a primary discovery tool for new customers, clarity and usability were critical
The Approach
Reworked the color system and visual consistency
Restructured page sections for clearer hierarchy
Optimized mobile layouts for browsing galleries
Cleaned up headings, metadata, and internal structure for SEO
Simplified navigation for a more intuitive experience
The Outcome
The result was a cleaner, more coherent website that better reflects the brand and is significantly easier to browse across devices.
The updated structure supports future SEO growth and paid traffic without requiring another redesign.