ToolsForTheTrade

Tools For The Trade needed a live inventory marketplace to serve as their online storefront. With no previous web presence, the project required a complete brand overhaul—developing a cohesive identity, designing a user-friendly marketplace, and implementing real-time inventory management so customers could browse current stock and purchase with confidence.

SCOPE

  • Created a modern name lockup, color palette, typography, and visual system that reflect reliability and practical expertise.

  • Wrote clear, benefit-focused copy for homepage, category pages, and product listings emphasizing availability, quality, and service.

  • Built an intuitive site layout with search, filtered categories, product detail pages, and responsive design for desktop and mobile.

  • Implemented real-time stock updates and inventory sync to prevent oversells and show accurate availability across all channels.

  • Integrated secure checkout, multiple payment options, tax and shipping calculation, and order confirmation workflows.

  • Provided an easy-to-use backend for adding products, managing inventory, processing orders, and tracking sales.

  • Optimized structure and metadata for discoverability; added analytics to monitor traffic, conversions, and inventory performance.

  • Conducted data migration, QA testing, soft launch, and staff

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Oliver Smith Jeweler