Oliver Smith Jeweler
An e-commerce platform for Oliver Smith Jeweler, featuring a custom Shopify theme. The site includes a product catalog. Built with Shopify Liquid, HTML/CSS, and JavaScript, it offers a seamless shopping experience across devices.
Client Overview
Oliver Smith Jeweler is a high-end jewelry retailer with a strong in-store reputation and significant daily customer traffic. While the brand had established trust locally, its digital presence did not reflect the sophistication, scale, or operational needs of the business.
HPPO Marketing partnered with Oliver Smith Jeweler to modernize its online platform, streamline inventory operations, and create a scalable digital ecosystem that supported both in-store and online sales.
The Solution
Platform Migration & Website Rebuild
HPPO Marketing rebuilt the company website on Shopify, transforming it into a fully functional e-commerce platform aligned with the brand’s luxury identity. The new site featured a custom design, improved navigation, and a smoother customer journey optimized for both browsing and purchasing.
Inventory System Redesign
The existing inventory intake process was restructured to support accurate product management without disrupting the live website. Clear documentation and internal workflows were created to ensure long-term consistency and ease of use for staff.
Database & Systems Integration
Oliver Smith Jeweler’s MySQL-based inventory system was analyzed and adapted to support new operational requirements. HPPO Marketing also implemented and customized an integration between Edge (a jewelry-specific POS and inventory system) and Shopify, enabling real-time synchronization between in-store sales and online inventory.
Staff Training & Rollout
To ensure adoption, HPPO Marketing led company-wide training sessions, walking staff through the new website, inventory workflows, and operational improvements. This ensured the technology enhanced daily operations rather than creating friction.
User Experience & Customer Optimization
The redesigned platform focused heavily on usability, improving page flow, clarity, and performance for hundreds of daily users. These improvements supported higher customer satisfaction and reduced friction throughout the shopping experience.
Security & IT Collaboration
HPPO Marketing worked alongside IT partners to manage website security and email firewall services, helping safeguard digital assets and ensure operational stability.
Brand Partnerships & Content Expansion
Dedicated website sections were developed for high-end watch brands, strengthening industry partnerships and expanding product offerings while maintaining brand cohesion.
Platform Contribution & Issue Resolution
During the engagement, a previously unknown Shopify platform bug was identified and formally reported, receiving direct acknowledgment from Shopify’s team.
Fully integrated e-commerce platform aligned with a luxury retail brand
Real-time synchronization between in-store and online inventory
Improved operational efficiency and staff adoption of digital tools
Scalable infrastructure supporting over 400,000 annual users
Enhanced customer experience across both physical and digital touchpoints
